Press: COVID-19, Medulla & Co, and Salon Magazine

By on , in News, Press, Yorkville

When the Government of Ontario made the decision to go into lockdown, no one knew what to think, or how long it would go on for. For many, this was an uncertain and scary time. We are so honoured to be included in Salon Magazine’s spotlight on how Canadian salons handled the shutdown.

‘You’re thinking about us and we’re thinking about you, too.’ Medulla & Co founder Luis Pacheco felt it was important to stay positive and to let his community know we are in this together.

When the news of the shortage of PPE for frontline workers became more apparent, Luis made the proactive decision to donate all of the salons colour gloves to hospitals and those who really needed it. Because of this, Luis alongside many other salons refused to sell at-home colour kits.

From our own video entitled #waitforus, to Blue Gemini’s speaking out against professional colour kits for clients, read below for Luis’ excerpt on the matter.

In Ontario, many salons were closed for more than three months. While there was a lot of initial uncertainty regarding how long the closures would last, no one could have guessed it would be late June before many would begin reopening their doors.

During their salon’s closure, Pacheco (@luiscolourist) and his team decided to make a powerful statement on Instagram with their video, #WaitforUs, in which they asked people to wait for their hairstylists and avoid the urge to colour or cut their hair at home.

“Being away from the salon, you can feel disconnected,” he says, “so I wanted to connect us as a team virtually and send a message to our clients that let them know we understood it was a scary time for everyone. The message was, ‘You’re thinking about us and we’re thinking about you, too.’”

The idea began when clients started reaching out to inquire about purchasing professional colour kits. While some salons offered these during their closures, the Medulla & Co. team decided against it, opting to band together in a video as a way to help ease their clients’ concerns while also supporting the professional hair community.

“We’re in a situation where we’ve lost a lot of control. Our ability to control the things that we do and the way we look has significantly changed and that can cause people to go into panic mode, which is what I saw happening,” he says. “We wanted to look after our clients as much as we could, and help them not feel abandoned during this time of crisis. It’s so important that we all stand in solidarity.”

To create the video, 20 members of his team submitted clips sharing heartfelt messages and words of encouragement that Pacheco edited together to create one cohesive and unified message.

“From a visual perspective, I wanted it all to mesh together. I sent them all a guideline but told them to feel free to put in their own identity, which made it really difficult to edit. For so many of them, I could have used their whole monologue,” he says. “Putting it together was the emotional part.
It all worked because I saw my team come together in a time when we needed to come together. I was so proud of them.”

Read the full article here and learn about why Blue Gemini Hair Studio refused house calls and why Filomena Salon & Spa will be keeping their zero-tolerance policy a priority.